How the Trump campaign used Facebook to target voters

CNBC:
The Trump campaign's digital director credits Facebook in helping to fuel the president's surprising win last November.

In an interview with CBS News' "60 Minutes" that aired Sunday, Brad Parscale said Facebook "was the method" for President Donald Trump's stunning rise to the White House. Parscale, who spearheaded the small Trump campaign team's digital and fundraising efforts, contended that the team took advantage of Facebook in a way Democrat Hillary Clinton's campaign did not.

"Facebook now lets you get to places and places possibly that you would never go with TV ads," Parscale, web director at San Antonio-based marketing and design firm Giles Parscale, told CBS. "Now, I can find, you know, 15 people in the Florida Panhandle that I would never buy a TV commercial for. And, we took opportunities that I think the other side didn't."

He pointed to the Trump campaign having Facebook employees "embedded inside our offices" to explain how to use the platform to target voters. Parscale wanted Trump-supporting Facebook employees to offer guidance, and the company already had divisions "set up" by political affiliation, he said.

Parscale said he "heard" Clinton's campaign got the same offer but did not accept it.
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This is yet another example of how the Clinton campaign thought it was going to win and saw no need to target specific votes.  The Trump campaign focused on people who would support his infrastructure program.

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