The Cruz-Beto contest may heat up after poll showing tight race

Red States:
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Some potential upside for Cruz: According to Quinnipiac, “53 percent of Texas voters don’t know enough about [Cruz challenger Beto O’Rourke] to form an opinion of him.” This means Cruz has an opportunity to define his opponent negatively. If he moves swiftly to that effort and soon, these numbers could change starkly.

However, the risk is that this negative definition of O’Rourke isn’t happening as fast as some Texas politics veterans expected, as the Quinnipiac result bears out. That said, Cruz hasn’t exactly kicked his campaign into high gear and Beto will have some explaining to do once his very liberal positions get put under a microscope.
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O'Rourke supports open borders and is for gun control.  Both are very unpopular positions in Texas.  Cruz should not wait to make this point.

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